The 1st Oil-Powered Ammonia Free Hair Dye
Discover the difference oil-powered hair colour makes. Olia is an ammonia-free permanent hair colour, powered by a 60% oil blend enriched with natural flower oils. It delivers maximum colour performance and visibly improved hair quality, colour after colour. With no ammonia in the hair dye, your hair will not only look good but also gives out an enjoyable scent!
Tell us about your hair
To help you figure out what colour you should dye your hair, we first need to know your tone, shade, or any grey hairs to cover. Get our expert recommendations on the best hair colour match for you
What look are you going for?
To answer the question "what hair colour would suit me?", our hair colour quiz uses your answers to find the best shades for your needs - whether you want radical change or to refresh your current colour.
Try your personalised shades
Once you've answered the questions to our hair colour quiz, you're one step closer to figuring out "what hair colour suits me?". Use our live Virtual Try On technology to see what the recommended selection of shades will look like.
Want to try before you buy?
Using augmented reality, our Virtual Try On tool lets you try any hair colour shade you want without the commitment. Finding your perfect ammonia-free Olia shade is now as easy as using a filter.