The 1st Oil-Powered Ammonia Free Hair Dye

Discover the difference oil-powered hair colour makes. Olia is an ammonia-free permanent hair colour, powered by a 60% oil blend enriched with natural flower oils. It delivers maximum colour performance and visibly improved hair quality, colour after colour. With no ammonia in the hair dye, your hair will not only look good but also gives out an enjoyable scent!

Tell us about your hair

To help you figure out what colour you should dye your hair, we first need to know your tone, shade, or any grey hairs to cover. Get our expert recommendations on the best hair colour match for you

What look are you going for?

To answer the question "what hair colour would suit me?", our hair colour quiz uses your answers to find the best shades for your needs - whether you want radical change or to refresh your current colour.

Try your personalised shades

Once you've answered the questions to our hair colour quiz, you're one step closer to figuring out "what hair colour suits me?". Use our live Virtual Try On technology to see what the recommended selection of shades will look like.

Want to try before you buy?

Using augmented reality, our Virtual Try On tool lets you try any hair colour shade you want without the commitment. Finding your perfect ammonia-free Olia shade is now as easy as using a filter.

OR SELECT A HAIR COLOUR SHADE TO TEST ONLINE

Why is ammonia-free hair colour good for your hair?

Ammonia-free hair colour is considered to be gentle on your hair due to the lower pH than hair colour with ammonia. Combined with Olia's unique oil blend which makes up 60% of the formula, hair quality is visibly improved.

Does Olia ammonia-free hair colour last?

Olia provides 100% grey coverage in a large range of shades and delivers radiant, long-lasting colour and beautiful shine for up to 4 weeks.