Name: Olia Permanent Hair Colour - 10.1 Very Light Ashy Blonde
Brand: Olia
SKU: 3600542415507

Size 1 Unit

It's time to make an appointment with Olia.

To bring the best performing salon-inspired hair colour straight to your
home, Olia has developed an improved formula for hair colour. Discover Olia products.

Oil-powered in a very light Ash Blonde hair colour. It is specially formulated to allow your natural tones to show. The 1st permanent home hair colour powered by oil, not ammonia, to reduce damage. Olia's Oil Delivery System infuses colour deep into the heart of the hair fibre to give you maximum colour performance and visibly improve hair quality. 98% of women saw no visible damage*.

To keep your hair visibly healthy and for optimal experience during the process, our formula is:
AMMONIA FREE
SILICONE FREE
VEGAN FORMULA**
Approved by Cruelty Free International under the Leaping Bunny Programme

HOW TO CHOOSE THE RIGHT SHADE
Shade 10.1 is best for anyone with natural hair between light blonde and dark blonde. Hair Dye can only lighten your natural hair colour 1 to 2 levels – use our colour match tool to help you decide is this is the best shade for you. If you have long or thick hair, use two hair dye boxes.

MORE SUSTAINABLE PACKAGING
Our new packaging is made with 43% less plastic and 11% less cardboard***. Learn more about Garnier's Sustainability Commitments.

AN EASY APPLICATION KIT
With our easy application kit and non-drip velvety formula, everyone can create great hair colour looks, just like a pro.

WHAT'S IN YOUR KIT OF YOUR OLIA 101 LIGHT ASH BLONDE HAIR COLOUR?
1. The applicator bottle of developer hair dye cream
2. The colourant tube, with a velvety texture and subtle floral fragrance
3. The Silicone free after colour care
4. The pair of gloves
5. The instruction leaflet

*instrumental Test
** No animal derived ingredients
*** compared to the previous kit

Find your perfect hair colour shade online with Virtual Try On.

HOW TO USE?
1) Put on your gloves and keep them on for the preparation and the whole application.
2) Apply the prodcut that you have previously prepared to dry unwashed hair, massage the product through your hair and flatten it on your roots and leave it for 30 minutes.
3) Rinse and condition your hair applying a hazelnut- sized amount of silk & shine multi- apllication conditioner and leave it for 3 minutes. Throughly rinse your hair.

Learn more on how to dye your hair with our Hair Colour Tips and Tricks

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1257512 K COLOURANT CREAM: PARAFFINUM LIQUIDUM / MINERAL OIL ● AQUA / WATER ● ETHANOLAMINE ● DECYL GLUCOSIDE ● SODIUM LAURYL SULFATE ● PEG-40 HYDROGENATED CASTOR OIL ● m-AMINOPHENOL ● 5-AMINO-6-CHLORO-o-CRESOL ● ASCORBIC ACID ● TOCOPHEROL ● HYDROXYPROPYL GUAR ● SODIUM METABISULFITE ● HYDROXYBENZOMORPHOLINE ● THIOGLYCERIN ● HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ● TOLUENE-2,5-DIAMINE ● CAMELLIA OLEIFERA SEED OIL ● DISODIUM COCOAMPHODIACETATE ● EDTA ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE (F.I.L Z282039/1)
1190229 - DEVELOPER CREAM: AQUA / WATER ● PARAFFINUM LIQUIDUM / MINERAL OIL ● HYDROGEN PEROXIDE ● CETEARYL ALCOHOL ● SODIUM CETEARYL SULFATE ● SODIUM SALICYLATE ● SODIUM SULFATE ● PEG-40 HYDROGENATED CASTOR OIL ● PHOSPHORIC ACID ● TETRASODIUM ETIDRONATE ● TETRASODIUM PYROPHOSPHATE (F.I.L. C199905/1)
1119728 B - SILICONE-FREE AFTER COLOUR CARE: AQUA / WATER ● CETEARYL ALCOHOL ● BEHENTRIMONIUM CHLORIDE ● CETYL ESTERS ● CAMELLIA OLEIFERA SEED OIL ● HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ● COCOS NUCIFERA OIL / COCONUT OIL ● DILAURYL THIODIPROPIONATE ● POTASSIUM HYDROXIDE ● ISOPROPYL ALCOHOL ● TOCOPHEROL ● BENZOIC ACID ● PARFUM / FRAGRANCE (F.I.L. Z282167/1)

Is Olia Permanent Hair Colour 10.1 Very Light Ashy Blonde cruelty free?

Yes - all Garnier products are officially approved by Cruelty Free International. Since 1989, Garnier has been committed to a world without animal testing. Rest assured when you use this dark brown hair dye without ammonia that your cosmetic usage is ethically developed.

Read more on Garnier's commitment to cruelty free beauty here.

Color Match

Find the perfect match
Finding the right hair colour for your needs can be tricky. Take our 1 minute quiz to discover your personalised shade results, then try them on live.

START THE QUIZ

Reviews

Rating Snapshot

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46 reviews with 5 stars.

15 reviews with 4 stars.

6 reviews with 3 stars.

0 reviews with 2 stars.

1 review with 1 star.

Overall Rating

4.5

65 out of 68 (96%) reviewers recommend this product

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Average Customer Ratings

Quality of Product, 1.0 out of 5

Value of Product, 1.0 out of 5

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1 to 8 of 68 Reviews

1 – 8 of 68 Reviews

MaryD5

Birmingham, West Midlands

Age55 to 64

GenderFemale

5 out of 5 stars.

The gorgeous smell of Olia

MaryD5

6 years ago

[This review was collected as part of a promotion.] This was the first time I had used Olia hair colour and it's smell is absolutely gorgeous, not like anything you have ever experienced before (apart from Nutrisse that runs a close second). It is easy to mix and apply having a nice consistency. I left it for the recommended time and rinsed as instructed. The conditioner was also lovely smelling, and a good sized bottle for plenty of uses after initial colouring. Couldn't see how the colour had really come out until I started drying my hair and was very impressed. I wanted to go lighter but not completely blonde and it exceeded all my expectations a gorgeous colour infused with natural highlights. Would definitely recommend.

Yes, I recommend this product.

Originally posted on garnier.co.uk

chix

middlesbrough

Age55 to 64

GenderFemale

5 out of 5 stars.

Very light ash blonde......very good...impressed

chix

6 years ago

[This review was collected as part of a promotion.] So this is my first time using this product and first of all I would say it's the most gentlest on the scalp I have ever used, no tingling which maybe down to the 'non ammonia' (just guessing) My pics are the wrong way around sorry, so number 3 and 4 show my old colour growing out and 1 and 2 are my new 10.1 very light ash blonde. Love the colour as it's taken the brassiness out and exactly the shade I want this time of year as I like to go up or down a shade or two throughout the year. It felt lovely and soft and would definitely use it again.

Yes, I recommend this product.

Originally posted on garnier.co.uk

Izabela42

Stourport on Severn Worcestershire

Age35 to 44

GenderFemale

5 out of 5 stars.

My favourite colour

Izabela42

6 years ago

[This review was collected as part of a promotion.] I have used Olia 10.1 thinking that I will not see much of the difference in my colour change, but to my surprise, the final results were excellent, as I always was aiming for ash shades but it never seems work on my hair, this time turned out to be a perfect shade. The product itself is very gentle on the skin it doesn't dry out my hair as much as some other products on the market, very easy to use (if you follow the instructions). I am one very happy costumer, and definitely will be buying it again, thank you for the chance to try it.

Yes, I recommend this product.

Originally posted on garnier.co.uk

Mandiieglt83

Yorkshire

Age35 to 44

GenderFemale

4 out of 5 stars.

Like the colour on the box

Mandiieglt83

6 years ago

[This review was collected as part of a promotion.] This was the same colour as my hair so decided would be great to use as my roots were over due. It went in well and although strong smelling it wasnt as bad as some other brands. It went on well and after rinsing I wasn't left with a brassy colour, I was left with the box colour, a lovely shade of light blonde, however I have had to really really deep condition my hair as it feels really damaged. I'm hoping this is a one off as when I've used it before it's not felt this bad.

Yes, I recommend this product.

Originally posted on garnier.co.uk

Ptaylor93

Surrey

Age25 to 34

GenderFemale

4 out of 5 stars.

Took well to my hair!

Ptaylor93

6 years ago

[This review was collected as part of a promotion.] I have previously dyed brown and bleached hair, and this dye took to both my dyed and bleached hair very well. I was surprised at this as most other lighter coloured dyes wouldn't have taken to previously dyed hair. The colour was lovely on my previously bleached hair, however it did turn the previously dyed hair a bit orangey but I am putting this down to previously being a darker colour. If you have a lighter colour hair, natural or previously dyed this will look lovely!

Yes, I recommend this product.

Originally posted on garnier.co.uk

Petya

Cambridge

Age35 to 44

GenderFemale

5 out of 5 stars.

Natural and long lasting colour!

Petya

6 years ago

[This review was collected as part of a promotion.] I have been using this shade of hair dye for years.First tried it when I was pregnant because the no ammonia product is more gentle but honestly was absolutely surprised with the results.The colour achieved was as vibrant and long lasting as with traditional hair dye.From the other side the product didn’t irritate my scalp or make it itchy.Also my hair felt smoother and manageable.So I definitely switched from the other brand I used before and never looked back.

Yes, I recommend this product.

Originally posted on garnier.co.uk

MRPMW

Derby

Age45 to 54

GenderFemale

5 out of 5 stars.

Amazing

MRPMW

6 years ago

[This review was collected as part of a promotion.] If you're sensitive to fragrance in hair dyes then you should definitely try this because it's really is pleasant to use with none of those pungent fumes that can irritate your eyes/nose. I used this to create lowlights which contrasted beautifully against my pre-lightened hair. The post dye conditioner is fab too. Overall this is a brilliant box dye that gave me professional looking results at a fraction of the price of visiting a salon

Yes, I recommend this product.

Originally posted on garnier.co.uk

Perilious44

Brighton

Age45 to 54

GenderFemale

4 out of 5 stars.

Easy to use.

Perilious44

6 years ago

[This review was collected as part of a promotion.] This Olia product is really easy to use and is quite pleasant smelling. It gave even colour and coverage and washed out easily. It lost a star due to the fact that the colour changed after to washed . It is still a really nice blonde but the ash tone faded out. Also if I still had longer hair I would definitely need two boxes. Even with short hair I had to comb it through and reapply what came off the comb.

Yes, I recommend this product.

Originally posted on garnier.co.uk

1 – 8 of 68 Reviews

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Reviews

Rating Snapshot

Select a row below to filter reviews.

46 reviews with 5 stars.

15 reviews with 4 stars.

6 reviews with 3 stars.

0 reviews with 2 stars.

1 review with 1 star.

Overall Rating

4.5

65 out of 68 (96%) reviewers recommend this product

Review this Product

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Average Customer Ratings

Quality of Product, 1.0 out of 5

Perilious44

6 years ago

Yes, I recommend this product.

Originally posted on garnier.co.uk

1 – 8 of 68 Reviews

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Olia Olia Permanent Hair Colour - 10.1 Very Light Ashy Blonde

Product Information

How To Use

Ingredients

Cruelty Free Status

Color Match

RECOMMENDED PRODUCTS

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Fructis Fructis Colour Last Conditioner

Reviews

Rating Snapshot

Overall Rating

Review this Product

Average Customer Ratings

Filter Reviews

The gorgeous smell of Olia

Very light ash blonde......very good...impressed

My favourite colour

Like the colour on the box

Took well to my hair!

Natural and long lasting colour!

Amazing

Easy to use.

Reviews

Rating Snapshot

Overall Rating

Review this Product

Average Customer Ratings

Filter Reviews

The gorgeous smell of Olia

Very light ash blonde......very good...impressed

My favourite colour

Like the colour on the box

Took well to my hair!

Natural and long lasting colour!

Amazing

Easy to use.

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