It's time to make an appointment with Olia.

To bring the best performing salon-inspired hair colour straight to your
home, Olia has developed an improved formula for hair colour. Discover Olia products.

Oil-powered in a very light Ash Blonde hair colour. It is specially formulated to allow your natural tones to show. The 1st permanent home hair colour powered by oil, not ammonia, to reduce damage. Olia's Oil Delivery System infuses colour deep into the heart of the hair fibre to give you maximum colour performance and visibly improve hair quality. 98% of women saw no visible damage*.

To keep your hair visibly healthy and for optimal experience during the process, our formula is:
AMMONIA FREE
SILICONE FREE
VEGAN FORMULA**
Approved by Cruelty Free International under the Leaping Bunny Programme

HOW TO CHOOSE THE RIGHT SHADE
Shade 10.1 is best for anyone with natural hair between light blonde and dark blonde. Hair Dye can only lighten your natural hair colour 1 to 2 levels – use our colour match tool to help you decide is this is the best shade for you. If you have long or thick hair, use two hair dye boxes.

MORE SUSTAINABLE PACKAGING
Our new packaging is made with 43% less plastic and 11% less cardboard***. Learn more about Garnier's Sustainability Commitments.

AN EASY APPLICATION KIT
With our easy application kit and non-drip velvety formula, everyone can create great hair colour looks, just like a pro.

WHAT'S IN YOUR KIT OF YOUR OLIA 101 LIGHT ASH BLONDE HAIR COLOUR?
1. The applicator bottle of developer hair dye cream
2. The colourant tube, with a velvety texture and subtle floral fragrance
3. The Silicone free after colour care
4. The pair of gloves
5. The instruction leaflet

*instrumental Test
** No animal derived ingredients
*** compared to the previous kit

Find your perfect hair colour shade online with Virtual Try On. 

HOW TO USE?
1) Put on your gloves and keep them on for the preparation and the whole application.
2) Apply the prodcut that you have previously prepared to dry unwashed hair, massage the product through your hair and flatten it on your roots and leave it for 30 minutes.
3) Rinse and condition your hair applying a hazelnut- sized amount of silk & shine multi- apllication conditioner and leave it for 3 minutes. Throughly rinse your hair.

Learn more on how to dye your hair with our Hair Colour Tips and Tricks

Is Olia Permanent Hair Colour 10.1 Very Light Ashy Blonde cruelty free?

Yes - all Garnier products are officially approved by Cruelty Free International. Since 1989, Garnier has been committed to a world without animal testing. Rest assured when you use this dark brown hair dye without ammonia that your cosmetic usage is ethically developed.

Read more on Garnier's commitment to cruelty free beauty here.