first fixed slider

We've Got Your Straightening Needs Covered

Whether your hair is straight, wavy, or curly, you can achieve the sleek styles you crave using hair straightening products that understand your hair type, and incorporating pro techniques into your styling regimen.

Straightening Tips for Your Hair Type


Naturally Wavy and Curly Hair

Start by washing with a smoothing shampoo and conditioner. Then, paddle brush as you blow-dry and follow with a flat iron. Finish with an anti-frizz spray.

naturally wavy content block
naturally fine content block

Naturally Fine Hair

Choose products with lightweight ingredients that smooth without weighing hair down. Shampoos, conditioners, and treatments infused with super-light Marula Oil can help defy frizz.

Naturally Thick Hair

Blow-dry and flat-iron hair in sections for even results, and look for products with Argan Oil which can be formulated to smooth hair.

natrually thick content block