NEW PIGMENTS FOR NEW SHADES
Hair has a natural color-producing factory, simply by varying the proportion of only two natural pigments; it can produce a surprising diversity of shades. But history showed we are never satisfied with what we got. Records of ancient Egyptians, Greeks, Hebrews, Persians, Chinese, and early Hindu peoples all mention the use of hair colorings.
Today, in order to change your hair color we are bringing new pigments to your hair in order to give it new shades. A lot of pigments can be found in the nature within plants like henna.