Fructis Goodbye Damage Serum

Reverse 1 year of damage in 1 week!*

Is your hair damaged, lifeless and prone to breakage? Get ready to set your hair free with Goodbye Damage Split Ends Serum!

PROVEN TO PERFORM:
- 77% fewer split ends**
- Hair looks smooth, shiny and healthy

*Instrumental test: shampoo + conditioner + serum – 3 applications per week. Softness and hair fibre surface state evaluation.
**Instrumental test: after 3 applications of shampoo + conditioner + serum vs. classic shampoo.

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Serum

Fructis Goodbye Damage Serum

Enriched with Keraphyll and Amla Fruit Oil, the formula works to seal and bind split ends back together for healthy looking hair.

A double action to repair damaged, lifeless hair:
- On the inside : the formula penetrates into the hair fibre to fill in cracks caused by damage. Hair is strengthened from within.
- On the outside : the formula seals the cuticle for added strength. Hair is smooth through to the ends.

in the same brand

Serum
Serum

The Evidence
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The Routine

The Evidence
TV Spot
The Routine

How am I damaging my hair?

MECHANICAL DAMAGE
Mechanical damage can result from the use of heat styling tools, bad brushes, and styling behaviour such as excessive brushing, backcombing and unprotected exposure to the sun.
- HEAT STYLING
  
  Using heat styling tools on wet hair will effectively 'boil' your hair. The rule of thumb: if it's too hot for your skin, its probably too hot for your hair as well! Always let your hair dry naturally before blow drying or styling.
- AGRESSIVE BRUSHING
  
  Brushing wet hair and over-brushing are the main causes of hair breakage, so always use a good hair brush and be gentle.
CHEMICAL DAMAGE
Chemical damage can result from excessive use of perms, chemical straighening, or overexposure to chlorine. Exposure to chemicals such as these gradually break down the natural proteins in the hair causing it to become weak.
- OVER-STYLING
  
  Styling should work with your hair instead of against it. You need to understand the nature of your hair and work with it. For example, the process of trying to make frizzy curly hair permanently straight will damage it.
- EXCESSIVE FREQUENCY
  
  Frequent use of chemical treatments (perms, relaxers, bleaching etc.) will weaken the hair, so rather than jump from one chemical treatment to the next it's better to hold off and treat your hair with suitable haircare products before going through another chemical treatment.